Costco US: Consumer Profile

Costco US: Consumer Profile is the result of Canadean’s extensive online consumer survey Costco in the US, presenting uniquely detailed data on Costco’s end-consumers. It provides retailer profiles for both Main and Occasional consumers (determined by the share of their goods coming from this retailer) covering over 25 individual consumer groups, and retailer share at product category level.

The report provides valuable, hard to obtain, consumer-survey based, data on Costco in the US, showing who its end-customers are and how well the retailer is performing overall (as measured by category share). By focusing on end-consumers and not in-store shoppers, the report provides a different perspective compared to other types of data, helping retailers to identify which consumer groups they want to compete for in the future.

Why was the report written?

While shopper and store audit data provide the picture of what’s happening in store, this report focuses on providing data on the final consumers of products from Costco. Therefore, this report provides a different view from both loyalty card and shopper data in order to help complete a total understanding of the consumer base and improve decision making.

Key Features and Benefits

• The report profiles Costco’s end-consumers and covers over 25 consumer groups of both Main and Occasional users (determined by the share of their goods coming from this retailer).
• Market shares by category show how Costco is performing in product categories across the Consumer Packaged Goods industry.

Buy your copy of this report @  http://www.reportsnreports.com/reports/161999-costco-us-consumer-profile.html

Report Details:

Published: May 2012

No. of Pages: 60

Price: Single User License – US$1950              Corporate User License – US$5850

Major points covered in Table of Contents of this report include:

1 Introduction 
1.1 What is this Report About?
1.2 Scope
1.3 Methodology
1.3.1 Introduction
1.3.2 Large scale, international, program of online consumer surveys
1.3.3 Nationally Representative results (age, gender)
1.3.4 Parents answered on their children's behalf
1.3.5 Legal Drinking Age exclusions for alcoholic drinks categories
1.3.6 Integrated with industry calling and secondary research
1.4 Definitions
1.4.1 Consumer Trends and Reasons for Retailer Choice
1.4.2 Consumer Groups and Legal Drinking Age Consumption (for Alcoholic Drinks coverage)
1.4.3 End Consumers
1.4.4 Volume Units and Aggregations
1.4.5 Population Profiles (for interpretation of tables and charts)

2 Retailer Loyalty Profiles 
2.1 Consumer Group Loyalty - Main and Occasional Users
2.1.1 By Age
2.1.2 By Gender
2.1.3 By Urban and Rural Dwellers
2.1.4 By Education Level
2.1.5 By Wealth Group
2.1.6 By Busy Lives
2.2 Customer Profile: Main Users compared to the Overall Population
2.2.1 By Age
2.2.2 By Gender
2.2.3 By Urban and Rural Dwellers
2.2.4 By Education Level
2.2.5 By Wealth Group
2.2.6 By Busy Lives
2.3 Customer Profile: Occasional Users compared to the Overall Population
2.3.1 By Age
2.3.2 By Gender
2.3.3 By Urban and Rural Dwellers
2.3.4 By Education Level
2.3.5 By Wealth Group
2.3.6 By Busy Lives

3 CPG Volume Share 

4 Appendix 

List of Tables

List of Figures

Browse reports related to Retail @ http://www.reportsnreports.com/market-research/retail/