Modern grocery retailing in Latin America remains underdeveloped. Strong networks of traditional grocers exist, which together with informal retailing and competition from foodservice channels, amongst others, have made it difficult for modern grocers to make their mark. However, in the short term, opportunities for convenient, close-to-home, all-in-one, price-oriented outlets are rising, and modern retailers are taking advantage in metropolitan areas and outside.
Modern grocery retailing accounts for a low share of value sales in Latin America compared to other regions. However, it shows strong potential for future growth. Modern channels’ share of total grocery retailing’s value sales continues to increase, despite traditional grocers expanding their retail presence. Large-scale outlets will still account for the bulk of sales in future, but are set to lose out to discounters and convenience stores.
Latin America Grocery Retailing Market
A younger, increasingly urban population, poor urban planning and lack of safety in certain areas are all factors that increase the appeal of close-to-home formats. Convenience stores is the biggest alternative to the ubiquitous traditional small grocers, which is the most popular format in Latin America.
Latin American markets are very different: economic, political and competitive environments vary greatly. The acquisition of local players has been key to the successful expansion of both regional and global players, while formats need to be adapted to fit local tastes, with hybrid concepts driving innovation.
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Published: March 2012
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