Pet Care in Slovakia

Moderate growth of pet food
Pet Care in Slovakia - The overall pet care market grew moderately in 2011 in current value terms compared with the previous year. The number of dog and cat owners feeding their pets prepared food is increasing. With busy lifestyles pet owners want to feed their pets properly and quickly to spare time to care for their pet’s physical and psychological well-being. The range of pet food and pet care products on offer is becoming wider and more sophisticated. However, unlike in developed European countries, the percentage share of prepared food relative to the cat and dog population is low. Consequently, the potential for volume and value growth is promising.

Cats less common than dogs but becoming more popular
Dog food accounted for the majority of value sales in 2011. The number of dogs in Slovakia is almost four times larger than the number of cats. Cats are popular with retired single people (mostly women) and 2-person households without children. Those in the latter group have busy lifestyles and tend to work late, and consequently do not have time to walk a dog regularly.

Multinationals dominate but domestic brands gain attention
Dog and cat food remained relatively consolidated in 2011, with the top four producers accounting for just over half of total value sales. The leading multinationals – Mars SK and Nestlé Slovensko sro – enjoyed a significant share of sales thanks to early entry, wide product portfolios and strong advertising. Successful domestic companies include Ani-pet spol sro and Akvarium Kobolka sro. The leading brands lost some share to private label products in 2011.

Multiples lead but pet shops remain popular
Pet shops represented the leading distribution channel for dog and cat food in 2011. In other pet food and pet care products, pet shops remained the most important distribution outlets as well. Pet shops are still very popular with pet owners as they employ staff that can give advice and make recommendations. Pet superstores in shopping centres (Pet Center is one of the leading chains) are becoming popular thanks to their special price offers and discounts. Second position is held by supermarkets/hypermarkets with 34% market share.

Growth expected over forecast period
The Slovakia pet care market is expected to continue to grow moderately over the forecast period. The number of pet owners will continue to rise steadily, as will demand for high quality products. In particular, pet owners living in urban areas will become more interested in premium and super-premium products. Growth over the forecast period will continue to be driven by dog and cat food.

Lawn and Garden Products & Services in the U.S., 9th Edition

Published: December 2011
No. of Pages: 212
Price: $ 3750


This new edition continues Packaged Facts' tradition of comprehensive coverage of the U.S. lawn & garden market, valued at over $25 billion at retail in 2011. Closely linked to housing and employment trends, the market has suffered from the recession and its lingering drag on the economy, as well as other dampening factors including high energy prices and climate concerns. Some of those challenges also represent opportunities, however. For example, "green" gardening threatens traditional L&G (gas-powered machinery, synthetic chemicals), but also offers a way forward into a more sustainable future as a new generation of gardeners embrace trends including organic gardening and food gardening. The all-important aging Boomer segment also holds promise, including in professional lawn care services.

Browse All: Consumer Goods Market Research

Building on the continuity and coverage of previous editions, this fully updated report examines the U.S. market for lawn and garden products and services, including all products and services sold for maintenance, treatment, and enhancement of lawns, gardens, and landscapes. Focusing primarily on the consumer sector, the report Lawn and Garden Products & Services in the U.S., 9th Edition divides the market into three categories: Equipment (power and hand-held), Supplies (insecticides and fertilizer), and Services. Following an overview chapter detailing the market as a whole and providing cross-category perspective, the study offers separate in-depth chapter analyses of each category, including market size, composition, and projections; competitive trends; retail trends; and consumer trends.

An important new feature is consumer data from Packaged Facts' proprietary online survey conducted in September 2011, supplemented by cross-tabulated consumer survey results from Experian Simmons. Coverage includes trended levels of participation in home gardening and trended ownership and purchasing rates for three categories: power equipment, hand held tools, and supplies. Each of these categories is broken down by product type, with proprietary survey data indicating level of spending and outlet for purchasing. The report also presents demographic profiles and highlights of the U.S. gardener and of participants in each of the product categories, and quantifies consumer usage rates and spending trends for professional lawn care services.