Summary Analysis of 2010 U.S. Voice of Customer Study Telematics and Infotainment and App-Store Applications

This customer research service provides the summary analysis on the preferences and willingness to pay for telematics, infotainment, and applications of consumer’s in the US. The study Summary Analysis of 2010 U.S. Voice of Customer Study Telematics and Infotainment and App-Store Applications highlights the awareness of current and future usage of telematics, infotainment and smart phone applications. It also illustrates the consumer’s interests and willingness for electric vehicle related applications. In addition, it educates the preferred input options required for all these services. Frost & Sullivan utilized a web-based survey methodology. It surveyed 1,212 vehicle owners who were 18 years or older, own a new generation smartphone (e.g. Apple, Blackberry, Droid), and own a vehicle that is no older than a 2007 model.

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Table of Contents

1.EXECUTIVE SUMMARY
Summary of Key Findings
Key Findings

2.AWARENESS AND CURRENT AND FUTURE USAGE OF TELEMATICS
Awareness and Current and Future Usage
Awareness and Usage

3.AWARENESS AND USAGE OF SMARTPHONE APPS INSIDE VEHICLE
Awareness and Usage of Smart phone Apps
Awareness and Usage

4.HMI– PREFERRED INPUT OPTIONS FOR DIFFERENT IN- VEHICLE APPLICATIONS
Preferred Input Options
Preferred Options

5.INTEREST AND WILLINGNESS FOR ELECTRIC VEHICLE- RELATED APPS
Interest and Willingness on EV Apps
Interest and Willingness

6.APPENDICES
Definitions